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Direct Marketing Guru

Discussion of issues facing Direct Marketers and CRM professionals. All articles are authored by Greg Harper, a Senior Direct Marketing Executive with over twenty years experience in improving performance and value. His positions have been with major direct marketers selling to both consumers and business. Mr. Harper has a successful track record of improving profits and increasing sales, utilizing direct marketing best practices and building and enhancing brand image. Mr. Harper is accomplished at data analytics and customer segmentation, along with contact planning and the measurement of marketing ROI. He has also performed primary customer research to identify and leverage brand attributes resulting in improved retention rates and lifetime value.

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