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Direct Marketing Guru

Discussion of issues facing Direct Marketers and CRM professionals. All articles are authored by Greg Harper, a Senior Direct Marketing Executive with over twenty years experience in improving performance and value. His positions have been with major direct marketers selling to both consumers and business. Mr. Harper has a successful track record of improving profits and increasing sales, utilizing direct marketing best practices and building and enhancing brand image. Mr. Harper is accomplished at data analytics and customer segmentation, along with contact planning and the measurement of marketing ROI. He has also performed primary customer research to identify and leverage brand attributes resulting in improved retention rates and lifetime value.

Browse recently posted Marketing Manager jobs

  1. Local Business Development Manager

    Job Description: Take the next step in your leadership career by helping shape the future of automotive retail. BMW Group Retail...
  2. Assistant Manager

    Mishawaka, IN
    The Assistant Manager works closely with and reports to the General Manager. They are the everyday leader for the Restaurant! They...
  3. Marketing Manager, Market Development

    Sunnyvale, CA
    The Transcarotid Artery Revascularization (TCAR) procedure is a novel and disruptive treatment paradigm for carotid artery disease...
  4. Marketing Manager (Ruminant Species)

    Cedar Rapids, IA
    Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers,...
  5. Senior Technical Product Manager

    Hampton, CT
  6. International Business Development Manager -...

    Richmond, VA
    The Virginia Economic Development Partnership (VEDP) is seeking an experienced international business development professional to...
  7. Sales Representatives and Sales Managers

    Winston-Salem, NC
    Outstanding Career Opportunity American Retirement Counselors are hiring men and women who are interested in building a long-term...
  8. Director of Sales

    Iowa City, IA
    Kinseth Hospitality Corporation, a growing hotel/restaurant management company, is searching for a Director of Sales for the Eleme...
  9. Communications Consultant 3

    Olympia, WA
    Communications Consultant 3 (Working title: Development Marketing and Communications Manager) For complete details and to learn h...
  10. Service Manager

    Lancaster, SC
    West Propane is Expanding Lancaster Location Service Manager Position We are looking for a personable, detail-oriented service man...

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