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Marketing Manager

  • Global Channel Management, Inc.
  • 01/14/20
  • Darien, CT
  • 06820
  • $70/hr / Hourly
  • Contractor
Marketing Manager needs 3-5 years of relevant experience Masters degree in business or marketing
Marketing Manager requires:
commercial execution
Go To Market plan
channel traction
good quantitative and qualitative analytical skills.
Brand marketing
Digital marketing

Marketing Manager duties:
Report to the Head of Go To Market and be part of the Marketing team Own and execute the go to market plans for the products in your portfolio
Generate demand by developing and executing go-to-market plans for your product portfolio. Includes promotional programs, in-store merchandising, digital and social activations and materials, influencer/PR strategies, event marketing, and any other awareness- and trial-building programs.
Work with New Product Development team to create messaging that differentiates your products in the market Work closely with Sales to present brands and programs to the customer and leverage each customers vehicles to build demand.
Work closely with Digital team for guidance on best-in-class programs and strategies. Work closely with Business Development team to monitor and evaluate product/brand performance.
Participate in monthly forecasting meetings, providing not only guidance on future product unit movement but also most up-to-date information on new products and promotional programs. Responsible for monitoring spending to ensure sales and profit targets are achieved.

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