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Digital Marketing Coordinator


  • NetHire
  • 06/26/19
  • Canada
  • M3B 0A3
  • Confidential / Yearly
  • Full-Time
Digital Marketing Coordinator
Location: Toronto, ON
Our company is embarking on a large infrastructure investment including replacing our POS Software, hardware and network structure. This new intuitive and comprehensive software upgrade will equip us with real-time visibility to shoppers buying histories.
We are looking for a Digital Marketing Coordinator who will engage with our online communities in collaboration with our internal teams and external marketing partners. They will be key in coordinating integrated digital marketing campaigns to include web, email, social and digital advertising that coincide with broader business marketing campaigns. The successful candidate will be a logical thinker who listens to the online conversation to enhance the Omni-Channel user experience in order to improve conversions.
This role reports to the Director of Marketing.
Job Duties:
Social Channels:


Development of social media content calendars that reflect brand strategy and customer lifestyle



Ongoing planning, execution and analysis of Social Media campaigns



Leverage external partners and internal designers to identify content opportunities and develop creative



Responsible for growth and maintenance of all social accounts



Omni-Channel:


Develops, implements & enhances SEO & SEM strategies to generate online traffic, conversion and brand visibility



Optimize web content (copy, video, imagery) to improve on page SEO for all product and content pages



Suggests areas of potential optimization across all web/digital channels through the use of testing, reporting and discovery



Coordinates and verifies all product loads ensuring accuracy, assigning attributes and alternates



Maintenance, modification & creation of landing pages, categories and content pages



Ongoing website management and testing



Partners with IT Team as required for new POS software development including testing and analysis



Email Marketing:


Executes daily segmented and personalized customer email campaigns



Manages Customer database



Tests/identifies new opportunities for email marketing including triggered email, responsive and mobile technologies.



General duties:


Proactively expands knowledge of digital media trends, tactics and tools





Coordinates processes and exchanges between internal & external parties for digital campaigns and product loads.





Coordinate vendors and/or other third-parties working on the development of more complex tech requirements, digital marketing campaigns or other initiatives



Other related duties as required or assigned



Requirements


3+ years experience in a digital marketing role with a focus in SEO and/or ecommerce. Retail experience an asset



College diploma or University degree in Marketing, E-Commence or related discipline



Strong proficiency in Microsoft Excel including the ability to understand and write formulas



Ability to work with features and functionalities of mainstream ecommerce and email platforms



Prior experience developing code for emails and an understanding of the channels capabilities/limitations an asset



Basic understanding of web/responsive design and UX trends



Understanding of SMM, SEO and Keyword best practices (Editorial/SEO copywriting an asset)



Experience with Google Analytics, Google AdWords, HTML and CSS



Experience with digital reporting of KPIs and campaign specific metrics: email, paid, organic search, display, channel attribution, etc.



Strong organizational skills, detail oriented and ability to multi-task, prioritize and meet competing deadlines often



A strong sense of style and knack for discovering trends



A team player who is accountable, flexible and has a drive for results attitude



A curious, analytical mind with the ability to adapt to new technologies



Self-motivated, resourceful and able to work independently



Effective written and verbal communication skills with a strong command of the English language



Excellent compensation including bonus and benefits package.

All qualified candidates are invited to apply


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