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Associate Director Marketing

  • Global Channel Management, Inc.
  • 01/09/20
  • Pleasanton, CA
  • 94588
  • $83 / Hourly
  • Full-Time
Associate Director Marketing needs (7)+ years sales & product marketing experience in the medical device industry, in line marketing experience is a plus.
Associate Director Marketing requires:
Bachelors degree from an accredited college or university with major coursework in sales & marketing
International Pipeline and Access Strategy
Associate Director Marketing duties:
Creates innovation strategy to drive market growth and portfolio optimization. Identifies opportunities for growth via new product introduction and portfolio optimization.
Develops in-depth knowledge of the market, competitive landscape and consumer and customer insights to inform strategy. Monitors the competitive landscape in order to support recommendations for initiatives and/or changes to strategies.
Develops close working relationship with R&D, regulatory/legal, medical affairs, market research, operations and key opinion leaders to ensure cross functional alignment and viable go to market strategies.
Valuation: Develops preliminary forecast to quantify launch potential and ensure appropriate prioritization of resources. Develops final forecast (units and revenue) and margin analysis partnering with finance and operations to ensure launch viability.
Product Development: Stewards the development and delivery of innovative products by partnering with R&D on all aspects of product design including formulation and packaging. Partners with project management and operations to ensure adherence to timelines.
Product and brand positioning: Supports development of product positioning and branding (name, packaging, key claims, benefits); conducts market research to inform positioning and support recommendations
Works closely with International Strategic Marketing to support data generation for claims and development of launch packaging materials

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